International Business (Sports Management)
Bachelor of Science
The sports market is a multibillion euro industry that is expanding as it receives more and more media coverage. Our program is packed with sports management theory, business, administrative and entrepreneurial studies, all with an international perspective on the sports world. Enhanced with real case studies, the major “Sports Management” provides students with the tools that they need in order to launch themselves in the sports market. Besides, the International Business program enables students to develop a solid understanding of business. They gain an awareness of current issues, such as globalization, and learn how to approach them. Participants’ practical curriculum is rooted in integral business topics like marketing, communications and finance. Students learn to adeptly analyze and react to the globalization of the business world.